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International Tourism & Cultures Exhibition & Conference 2024 (INTAC 2024): Uniting Global Tourism and Cultures

Updated: Sep 25


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Tourism and Cultures

One of the most significant international tourism gatherings is expected to be the International Tourism & Cultures Exhibition & Conference (INTAC) 2024, which will bring together professionals from the business, cultural ambassadors, and travelers from all over the world. This event, which is slated to take place at the World Trade Center Kuala Lumpur from October 3 to October 6, 2024, promises to establish a dynamic platform for networking, deal-making, and idea exchange that will determine the direction of tourism.

a Cruise at the beach

Global Hub for Tourism and Cultural Exchange

INTAC 2024 will be remembered as a historic occasion that will advance ethical and ecological travel. A diverse array of traditional acts from Kenya, Mexico, Yemen, and Malaysia's Bajau Suluk ethnic minority from Sabah will be included in the show, which will also have representatives from over 20 nations, including Australia, France, Indonesia, Saudi Arabia, Kenya, and Thailand. The event aims to showcase international tourism ideas, products, and services, thereby establishing Malaysia as a major actor in promoting international tourism alliances.


INTAC 2024 will feature participation from nations on several continents, will function as a cultural melting pot and give guests a chance to witness the diversity of the world. The celebration of diverse customs, artistic expressions, and live performances will encourage teamwork and a respect for the rich cultural legacy of the globe.


handshake

Business and Networking Opportunities

The business-to-business (B2B) and business-to-consumer (B2C) emphasis of INTAC 2024 is one of its main features. More than RM30 million in sales are anticipated to come from the show, originating from both government-to-government (G2G) exchanges and in-person encounters between buyers and exhibitors.​ Travel agencies, tour operators, and tourism boards will present their products, and investors and buyers will look for new ways to work together and expand in the global travel industry.


One of the main draws is the INTAC Travel Mart, a special area where travel agents from other nations may make agreements, consider collaborative ventures, and learn about new market trends. The success of the event is expected to be fueled by this marketplace, which will enable commercial relationships that will have a knock-on effect on the travel and tourism sector in the next months and years.

a man giving a speech to the audience

International Conference on World Cultures

INTAC 2024 will hold the International Conference on World Cultures (ICWC) in conjunction with the exhibition. This event will explore important topics related to tourism and culture. The conference, which is free and open to the public, is being arranged in association with the Madani Research Centre and International Islamic University Malaysia (IIUM). It will take place from 10:00 AM to 6:00 PM.​


The COVID-19 pandemic's lasting effects on tourism worldwide, the contribution of aviation to travel recovery, responsible tourism practices, and the potential effects of geopolitical crises on travel are just a few of the many topics that will be covered at the ICWC. Because of this, anyone interested in the future of tourism and how it intersects with cultural growth and preservation should not miss the conference.


Emphasis on Sustainability and Ethical Tourism

The focus on sustainable tourism is one of INTAC 2024's main themes. This event aims to encourage governments and corporations to embrace responsible travel practices in light of the growing public awareness of the negative social and environmental effects of tourism. The objective is to promote tourism growth while reducing damage to the environment and guaranteeing that the local community gains from tourism in a morally and sustainably responsible way.


Attendees and exhibitors will talk about the latest developments in environmentally friendly travel, how to promote cultural heritage while protecting indigenous people, and methods for lowering tourism's carbon footprint.

two traditional dancers are dancing

Cultural Extravaganza

With live performances from all around the world in its International Cultural Showcase, INTAC 2024 will also treat guests to a sensory feast. The display will include visual arts, music, and dance from Yemen, Kenya, and Mexico in addition to the Bajau Suluk ethnic group from Malaysia, who are renowned for their distinctive marine customs and culture. These performances will enlighten audiences while also offering a more profound comprehension of the diversity of cultures across the globe.


The exhibition seeks to bridge the gap between tourism and heritage appreciation by incorporating these cultural aspects and showcasing the positive impact tourism can have on global understanding and cultural preservation.


Supporting Government and Industry Partners

Key tourism stakeholders and several Malaysian government agencies, such as the Tourism, Arts and Culture Ministry, Tourism Malaysia, and the Malaysia Convention & Exhibition Bureau (MyCEB), have endorsed INTAC 2024. These collaborations highlight how crucial the occasion is to establishing Malaysia as a major Asian tourism destination.​


To further showcase the connection between tourism and local industries, prominent industry actors like as the Malaysian Handicraft Development Corporation, the Malaysian Timber Industry Board, and the Langkawi Development Authority will be heavily represented at the event.


Event for the Future of Tourism

In order to spark growth and encourage innovation, INTAC 2024 is an essential forum for the tourism industry worldwide as it works through the difficulties caused by the pandemic. Travel will be more resilient, sustainable, and inclusive in the future thanks to the collaboration of tourism operators, cultural practitioners, and politicians at this event.


The International Tourism & Cultures Exhibition & Conference 2024 is expected to be a stimulating occasion for industry experts as well as an engaging and educational experience for the general public, who will be able to view the globe via the prism of tourism and culture.


-The Uncommon Breed-

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