LaQuan Smith Partners with Marriott Bonvoy for Exclusive NYFW Spring 2025 Experience
In a thrilling fusion of fashion and hospitality, LaQuan Smith, renowned for his daring and glamorous designs, is teaming up with Marriott Bonvoy to offer an unparalleled experience to its loyalty program members. On September 9, 2024, fashion aficionados will have the rare opportunity to attend Smith's highly anticipated New York Fashion Week (NYFW) Spring 2025 show, along with the exclusive after-party, thanks to this exciting collaboration. This event is part of Marriott Bonvoy's innovative "One Point Drop" initiative, which allows members to secure access to exceptional experiences for just one reward point.
“Partnering with Marriott Bonvoy is an extraordinary opportunity for us to extend our reach and make high fashion more accessible,” LaQuan Smith shared. “Fashion has traditionally been an exclusive domain, often out of reach for many. This partnership invites people to step into my world and experience the essence of LaQuan Smith firsthand. It’s a chance to redefine American luxury and make it more inclusive.”
Marriott Bonvoy members can seize this exclusive opportunity by redeeming just one loyalty point starting at noon EST on Thursday. The experience package includes two coveted second-row seats at Smith’s showcase, invitations to an intimate pre-show reception with the designer himself, and access to his star-studded after-party at The Edition Times Square. This collaboration represents a unique blend of luxury and accessibility, aligning two brands that excel in crafting extraordinary experiences.
LaQuan Smith’s designs have graced some of the biggest names in entertainment, from celebrities to socialites, adding an extra layer of allure to this collaboration. Marriott Bonvoy, known for its commitment to providing top-tier experiences, is the perfect partner for this venture. The synergy between Smith’s opulent creations and Marriott’s exceptional service highlights a shared vision of offering luxury, creativity, and exclusivity to their customers.
“It’s essential in the fashion world to constantly push boundaries and explore new opportunities through unexpected partnerships,” Smith explained. Marriott’s "One Point Drops" have previously granted members access to exclusive events like Taylor Swift concert tickets and special suites at the Super Bowl. Now, for the first time, members have the chance to witness a high-profile runway show, making this a truly groundbreaking offering.
Smith’s approach to fashion is anything but conventional. “I’ve always favored a non-traditional approach,” he said. “I enjoy thinking outside the box and experimenting with new ideas. This mindset has proven incredibly successful for me.” Smith’s post-show events are among the most sought-after at Fashion Week, and his unique blend of nightlife and high fashion has become legendary. “I never imagined I’d be at the forefront of the nightlife scene,” he confessed. “But there’s something special about experiencing fashion in a real-world setting, especially during the night. People often purchase my designs for special nights out, and it’s one thing to see them on the runway, but it’s another to live that experience in real time.”
At the heart of Smith’s parties is a commitment to inclusive luxury. “Our events aren’t just about the celebrities who attend,” he said. “LaQuan Smith’s universe is all about creating a space where everyone can enjoy and feel liberated. From McDonald’s to caviar, Champagne, burlesque dancers, and amazing DJs, we aim to offer a diverse and enjoyable experience.”
“Celebrating unapologetic sexiness and glamour is our ultimate goal,” Smith continued. “Wearing LaQuan Smith is a statement of female empowerment, and there are countless ways to express that. Our events are designed to embrace and amplify that sentiment, making each moment unforgettable.”
This collaboration with Marriott Bonvoy not only underscores LaQuan Smith’s commitment to redefining luxury but also highlights Marriott’s dedication to offering its members extraordinary and unique experiences. As September 9 approaches, fashion enthusiasts and Marriott Bonvoy members alike eagerly anticipate what promises to be an unforgettable evening of style, sophistication, and celebration.
THE UNCOMMON BREED
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